The next time you grab a bottle of Coca-Cola, you may notice that it says "Recycle Me Again." This is more than just branding — it's an indicator of something that could prevent tens of millions of ...

When Coca-Cola's now-ubiquitous curved, 20-ounce plastic bottle was first introduced in the 1990s, it faced both critics and a healthy dose of skepticism before becoming a resounding marketing success ...

Since it was founded in 1886, the Coca-Cola company has constantly invented and reinvented its iconic brand, which now reaches almost every corner of the world. Long before the company was creating ...

The Coca-Cola bottle is a testament to the power of design in branding. Its distinctive shape is not only a marketing triumph but also a piece of cultural history. In the early 20th century, Coca-Cola ...

The history of Coca-Cola is filled with packaging experiments, new flavors, and bold ideas that shaped how people drink soda today. That’s exactly how the local pharmacy product turned into a global ...

Coca-Cola North America (CCNA) has announced it will run a pilot project of its signature contour bottle in a convenient 2 litre size, beginning this week in Birmingham and Chattanooga. These cities ...