The New, Expanded Agreement Makes Hasbro the Premier Toy and Game Licensee for Rovio and the Angry Birds Brand Including the Upcoming Angry Birds Go! Property PAWTUCKET, R.I. & HELSINKI--(BUSINESS ...

If you were at Pocket Gamer Connects: Helsinki this week, you'll have heard first hand from Rovio's leaders how important brand building has become for indie game studios. Indeed, as if to emphasise ...

Given the success of the Angry Birds game, it’s no surprise an animated feature film is schedule for July 2106. Or, that Hasbro, a branded play company, would see the virtue in an alliance. Rovio ...

Gaming’s Angry Birds are teaming up with Optimus Prime to fight off the evil piggies, who will now posses the power of Megatron. Developer Rovio and toy company Hasbro announced today that they are ...

Hasbro, Inc. (NASDAQ:HAS) has long counted on licensing partnerships to help it become one of the two largest toymakers in the United States. The company has seen revenue increase over the last five ...