An Apple art director shares early sketches and a physical prototype of Lil’ Finder Guy, the MacBook Neo mascot that became ...

Apple is winning over hearts with a new anthropomorphic character who wants to help. Briefly appearing in a TikTok video about the new MacBook Neo, a brand-new, rotund character based on Apple's ...

When promoting the MacBook Neo, Apple found a surprise hit with a tiny anthropomorphized version of the Mac Finder icon, which people have taken to calling Little Finder Guy. Little Finder Guy starred ...

Apple is doubling down on the adorable mini-Finder character it created for the MacBook Neo campaign. Watch the ads here. It has been really interesting to watch Apple’s campaign for the new MacBook ...

At first, he appeared in the top corner of a multi-slide TikTok post. Then he was spotted demurely relaxing in a lawn chair on a livestream. Finally, on March 30, Apple’s new mascot, nicknamed “Finder ...