Apple's latest ad spot collection urges people to "Quit Quitting," by showing Apple Watch users running away from furniture. With the start of 2026 on the horizon, many people take the opportunity to ...

Apple today announced Apple Watch Ultra 3, featuring satellite connectivity, 5G cellular, and the largest ever display. The new watch starts at $799 and can be pre-ordered today, with shipping ...

Don't ditch your Apple Watch Ultra 2 for the Ultra 3. Photo: Apple/Rajesh Pandey/CultOfMac Compare the Apple Watch Ultra 3 vs. the Ultra 2, and you will see that the new model looks quite similar to ...

Back in September, Apple revealed a new suite of Apple Watch models. On the more affordable side of the smartwatch lineup, there’s the new Apple Watch SE 3, which offers many of the same features as ...

Over the last few years, picking out a new Apple Watch was pretty straightforward. The Apple Watch Series models would get most of the newest features, the Ultra model had a chunkier, rugged design ...

The highly anticipated Apple Watch Ultra 4, set for release in September 2026, is generating significant buzz in the wearable technology market. Reports suggest that this iteration will feature a ...