Lip makeup influences your appearance more than you think. Discover the most frequent mistakes when applying lipstick and learn how to avoid them to achieve a fresher-looking face ...

At CES, the consumer tech industry’s big tech show, L’Oréal unveiled two new digital products designed to help with a traditionally analog task: applying makeup. A tool called Hapta is designed to let ...

One of L’Oréal’s latest innovations is paving the way for inclusivity in the beauty space for those with disabilities and limited mobility. HAPTA is a handheld, computerized makeup applicator that ...

The only time I've used a cotton swab while applying lipstick is when I need to clean up around the edges. Never has it crossed my mind to use one while simultaneously applying my lip product — until ...

Many of us swipe on our favorite lipstick, mascara or blush in an easy breezy manner, without much physical effort. But there are millions of people for whom applying makeup poses a much bigger ...

Lipstick can brighten your face and boost your confidence in seconds, but certain application mistakes can actually work ...

Lipstick can be hard to keep in place, especially if you need it to last all day. However, Reneé Rapp and Sabrina Carpenter's ...