Axe's Twitter account took down a commenter criticizing them for mocking a proposed Straight Pride Parade. (Photo: Gordon Chibroski/Portland Press Herald via Getty Images) The men’s grooming brand — ...

The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to fragrance.

Add Yahoo as a preferred source to see more of our stories on Google. A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself.

If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever's Axe Body Spray at some point. "The idea that you spray this on and you get the girl is sort of nonsense, really.

Brand designers reengineered the Axe bottle to curb a problem anyone who grew up after the ’80s is familiar with: chronic ...

Axe Body Spray made a bold declaration on Twitter: It supports gay rights and won't be at the controversial Straight Pride Parade set to be held in Boston this August. The statement on Wednesday began ...