BMW breathes new life into Alpina as a standalone brand for specially curated cars

BMW Alpina looks to take a leaf out of the Mercedes-Maybach book, with BMW's new subbrand devoted to luxury devotees.
Top Gear Philippines

BMW calls Alpina acquisition a ‘tremendous responsibility’

And BMW is dutifully sensitive to the nature of this new custody. “Given the storied history of the brand, the BMW Group is aware of its tremendous responsibility and committed to making the new BMW ...
Top Gear on MSN

Tremendous responsibility: BMW Alpina is now official, and here’s the new logo

This is what BMW wants to do with its ‘storied’ new ...