In January of this year, Essity, the parent company of Bodyform, and its agency AMV BBDO marked a decade of groundbreaking ads such as ‘Last Lonely Menopause’ and ‘Viva La Vulva.’ These campaigns have ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Bodyform/Libresse ...

Typically adverts for menstrual products have tended to steer clear from showing anything associated with actual periods. But a new campaign by Bodyform is aiming to break every traditional taboo in ...

By Scott Goodson, chairman and founder of StrawberryFrog, and author of Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements. (McGraw Hill, April 2012) What do you do ...

Sanitary towel and tampon ads don't exactly portray periods in the most realistic way. If it's not strange-looking blue liquid being poured on pads, it's women jumping around splashing each other for ...

So, here’s a thing that’s currently happening: UK-based menstrual product company Bodyform has created a set of period emoji they’re calling “femoji.” The “femoji” consist of six specially-designed ...

Spoiler alert: That monthly time for women, long depicted by feminine hygiene companies as a glorious period -- so to speak -- of skydiving, dancing and smiles galore, is really nothing like that at ...

Bodyform's latest campaign around periods focuses on the loss of sleep people face when menstruating as it promotes its Goodnight Towels. "#Periodsomnia" by Abbott Mead Vickers BBDO is based on ...

Bodyform is looking to normalise periods by portraying them more realistically in its advertising, a strategy which since being adopted three years ago has led it to grow ahead of the market. The new ...