Sanitary towel and tampon ads don't exactly portray periods in the most realistic way. If it's not strange-looking blue liquid being poured on pads, it's women jumping around splashing each other for ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 7 min ago By Ad Age and Creativity Staff - 1 hour 18 min ago By Donna Speciale - 1 hour 37 min ago By Ad Age Studio 30 - 3 hours ...

When you imagine an ad for sanitary napkins or tampons, what comes to mind? Maybe a girl doing cartwheels on the beach while wearing white jeans, followed by a test tube of blue liquid being poured ...

Bodyform has created a group of period-themed ‘femojis’ with the aim of helping women to overcome the social barrier of discussing their periods. The brand said the idea came on the back of research ...