After snagging $1.8 billion in the 2024 upfront, Amazon is poised to bring even more ways for marketers to advertise on Prime Video in 2025. By Alex Weprin Senior Editor Earlier this year, Amazon‘s ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the tech giants that will reap the rewards. By Alex Weprin Senior Editor 2025 ...

A common way consumers interact with brands is via a screen. In a world of short attention spans and an inclination to view rather than read, one of the best ways to maximize marketing dollars is to ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. AI is reshaping the media and marketing industries at warp speed. Adtech and martech startups are ...

Video is one of the most powerful types of content for generating leads. Beyond its ability to draw in new viewers to your audience, its highly engaging nature makes it easier to connect with a ...