Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. The AI return on investment debate is largely over. Companies are ...

Return on investment (ROI) measures the gain or loss on an investment compared to how much you put in. A good ROI depends on factors like investment type, industry, risk, and time horizon. ROI should ...

Most business leaders struggle to prove the value of AI projects. Success comes down to storytelling, especially with the board. Focus on business outcomes and track your progress carefully. Evidence ...

Treat your brand like a long-term financial investment, focusing on strategic, high-ROI moves that build equity, consistency and trust over time. Most small businesses either overspend on branding ...

OpenAI now has 1 million business customers. Customers report positive ROI, contrasting industry findings. ChatGPT for Work seats increased by 40% in two months. The promise of what generative AI can ...

Your sales organization is spending an average of $1,200 per rep annually on sales tools, yet 67% of purchased features go unused. According to Gartner, IT spending is growing 9.3% in 2025, but most C ...