The business-to-business (B2B) buying journey is complex. Unlike consumer purchases that typically involve one buyer and one business, B2B selling often requires companies to connect with multiple ...
Selecting a customer relationship management solution can be a triumphant moment for any B2B company. Instead of needing to trade emails or have long meetings about who said what to certain customers, ...
The word ‘free’ has, perhaps, negative connotations, particularly connotations around quality. If you were getting married would you want to wear a ‘free’ suit or dress, or would you, correctly assume ...
Today’s B2B buyers aren’t satisfied with the status quo. They’re looking for rich, cross-channel buying experiences that make it easy to locate product information and complete purchases, similar to ...
The future of B2B lead generation is here. Explore highlights from the recent announcement from HubSpot & TikTok, and how to get started. The new partnership allows for real-time lead synchronization ...
What's B2B without CRM? Not much. Every smart B2B marketer knows that much of the process of converting prospects into loyal clients rests on customer service. In a recent post at the B2B Marketing ...
Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their current CRM solution? Which challenges do they hope AI integrations in ...
Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...
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