When Coke's AI-generated Christmas ad flopped in 2024, public sentiment was nowhere near as negative as it would soon become. Co-creator behind divisive Coca-Cola ad doubles down: 'I'm super proud of ...

North America CMO Shakir Moin explains how the soda giant is fostering hyper-personalized consumer engagement around a global ...

The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.

Coca-Cola, Mondelēz, and other CPG brands are turning to generative AI to produce ads in minutes and run AI-powered focus ...

North America CMO Shakir Moin explains how the soda giant is fostering hyper-personalized consumer engagement around a global opportunity.

Coca-Cola is embedding AI across its marketing operations, from campaign production to product experimentation.

Add Yahoo as a preferred source to see more of our stories on Google. Pepsi/Coca-Cola. From Burger King vs McDonald's to Pepsi vs Coca-Cola, some brand rivalries feel as old as time itself. We often ...

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...

Coca-Cola just revealed three new holiday ads created with generative AI. One for Coke Zero is on its YouTube page, unlisted. The comments below the video are a war zone. People hate the ad. They love ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Coca-Cola It looks ...

Partnerships with other PepsiCo brands, including Gatorade and Ruffles, remain in place.