In today’s fast-paced, competitive world, branding isn’t just about logos and colours—it’s the story, the values, and the ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is ...

There are a dozen or more ways to handle the process of designing a logo for a business. For example, you can do it yourself as the entrepreneur behind the company; hire a firm or a freelancer to ...

There are many essential components in a merger and acquisition process, but visual design and design languages should always aim for consistency. The Fast Company Executive Board is a private, ...

Less than a week after the Cracker Barrel CEO appeared on "Good Morning America" and made the rounds celebrating the company’s new logo, the restaurant chain known for its old-time feel, southern ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

‘It’s a pretty big change, a big deal,’ says HPE Vice President of Brand, Culture and Creative Paula Berg. ‘Our name as a company remains Hewlett Packard Enterprise of course, but our new logo we ...

Is your real estate logo “good enough” for your brand? Before you answer, consider this: Your logo speaks for you when you’re not in the room. What is it saying about you? What should it say about you ...