An American ice cream parlour has said it has reached out to a Chinese company after the success of a wildly popular flavor raised accusations of intellectual property theft. The White Rabbit ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 31 min ago By E.J. Schultz - 1 hour 32 min ago By Jon Springer - 2 hours 26 min ago By Adrianne Pasquarelli - ...

The producer of the White Rabbit candy said it is delighted to see the flavor of its product turned into a popular ice cream by a company in the United States. Guanshengyuan Group, a famous ...

When ice cream maker Adrienne Borlongan first experimented with a White Rabbit flavor, she thought it tasted like “cheap vanilla.” A few weeks after adding it to the rotating lineup at her Los Angeles ...