In previous analysis columns, we’ve tried to demystify some of the analytical tools used by successful catalogers. Profitable and growing companies know and understand the marketing, database, and ...

In Venice in 1498, publisher Aldus Manutius created a catalog of the books he was printing. 15th century Europe was going through a publishing revolution. The invention of the Gutenberg press and ...

TopMarket.co.il, an established Israeli online electronics retailer founded in 2002, continues expanding its technology ...

Consumer direct marketing has just about doubled in the past five years. It now accounts for about 15% of the total consumer merchandise sold in a $1 trillion retail marketplace. The catalog fraction ...

What does it take to sell catalog-based electronic products over the Internet? Two things: a technology approach that can connect to a wide range of systems on the customer side and an early jump on ...