When shopping for a diamond, whether for an engagement ring or a piece of fine jewelry, you’ll quickly encounter the term Four Cs—Cut, Color, Clarity, and Carat Weight. These four characteristics ...

Round diamonds account for 65% of engagement ring sales in 2025. Oval cuts take second place at 15%. Princess cuts hold 8% of the market. These numbers tell part of the story. The shape you choose ...

While the classic Round Brilliant continues to reign supreme as the most sought-after diamond shape for engagement rings nationwide, shifting tastes are giving rise to new favorites. Across the U.S., ...

Just like finding the perfect person to marry, finding the perfect engagement ring can be a real challenge. There are so many different shapes, cuts and sizes from which to choose and each has their ...