Direct mail has proven again and again that it isn’t just surviving the digital era, it’s outperforming expectations. As marketers face rising acquisition costs, data privacy changes, and a growing ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

Direct mail remains one of the channels with the strongest ROI for marketers, regardless of their business model, size, or location. But that doesn’t mean the business hasn’t changed — or that more ...