Metadata has long powered content discovery. What is changing now is that the same data is being prepared to define how CTV ...

Samsung Ads has published new analysis of Smart TV users, revealing how the growing fragmentation of TV is shaping the new reality for TV advertisers. Behind the Screens: TV Phone Home takes app usage ...

Content abounds on today’s streaming services, yet it’s getting harder than ever for many consumers to find something to watch. Many viewers become overwhelmed by the sheer number of possibilities ...

In today’s Digest, we discuss Netflix eyeing a Warner Bros. Discovery acquisition, the IAB unveiling a framework to standardise conversion APIs for CTV, and ABC and ESPN being pulled from YouTube TV ...

Made for Advertising (MFA) in connected television (CTV) apps waste budgets in a trend that continues to rise. MFA CTV apps may run video ads in a format or size that is not in line with typical CTV ...