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Good email design is a critical part of ensuring a high response rate. A major frustration within the industry is the lack of standards to guide designers when creating HTML email. Though there isn't ...

When it comes to email marketing design best practices, I subscribe wholeheartedly to the Keep It Simple Stupid (KISS) school of thought. The simpler your design, the more successful it will be. This ...

Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns. Email is as a highly effective direct marketing channel and ...