Record sponsorship deals and rising global demand are turning Formula 1 into a marketing powerhouse.

Formula 1 is reportedly set for a significant shift in sponsorship as Rolex, the iconic timekeeping mainstay, prepares to conclude its partnership with the sport at the end of the current season.

In recent years, the dynamic between a Formula 1 team and its partners has changed – the relationship is often symbiotic, much more than just a sticker on a car. Technical partnerships, engineering ...

There is no engine. SailGP boats rely on wind and pedal power to exceed 100kph, racing in stadium settings with big-brand sponsorship, stellar investors and a growing global audience. Sponsored by ...