Quick commerce eats into Amazon, Flipkart ad spends as brands chase conversions

Brands spanning food, wellness, and personal care say they are now allocating up to half of their digital ad spends to ...
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Flipkart Dominates Walmart International’s Ad Biz Growth In Q1

Senior Walmart executive, Steph Wissink, said that the US-based retail major is “proud of the progress” that the company has been making at Flipkart Flipkart, along with China, also contributed ...
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Amitabh Bachchan and Alia Bhatt dance with Sreeleela, Farah Khan and Dilip give commentary in Om Shanti Om-style ad

Bollywood stars Amitabh Bachchan, Alia Bhatt, Mahesh Bhatt and Farah Khan, among others, came together for a star-studded advertisement for e-commerce platform Flipkart. The new campaign has given ...
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Flipkart Launches ‘IRIS’ Insights Platform; Eyes Bigger Chunk Of Ad Spends By D2C Brands

Flipkart claims IRIS will enable homegrown D2C and new-age brands to better understand consumer behaviour on the marketplace The ecommerce giant also claims data from IRIS would enable brands to more ...