Google had agreed to sell its AdX advertising marketplace to pacify the European Union (EU) but the idea was rejected as “insufficient”. It appears every party involved, wants Google to do a lot more ...

The fate of the open web will be decided on who controls the data that drives monetization and the AI that determines distribution. Google controls both, and proposed remedies to its ad tech monopoly ...

(RTTNews) - Alphabet's Google (GOOG) has offered to sell its advertising marketplace AdX in a bid to resolve a major European Union antitrust investigation, but publishers have rejected the proposal ...

In an effort to quell monopoly concerns in the EU, Google reportedly offered to sell its AdX advertising marketplace. Sources told Reuters that European publishers rejected Google's offer, arguing ...

BRUSSELS/NEW YORK (Reuters) -Alphabet's Google took a major step this year to end an EU antitrust investigation with an offer to sell its advertising marketplace AdX but European publishers rejected ...

The future of Google’s adtech business is being decided in a federal court in Virginia. In April, a federal judge ruled that Google violated U.S. competition law by maintaining an illegal monopoly of ...

Sam Cox, former VP Global Partnerships at MediaMath, has moved to Google as group product manager for AdX Buy Side and Policy, Real-Time Daily has learned. A Google spokeswoman confirmed Cox’s new gig ...

On Monday, the U.S. Department of Justice proposed that Google, owned by Alphabet Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL), be required to divest two major components of its advertising empire: the AdX ...