Search Engine Land

Google’s Demand Gen upgrade: Key changes and success strategies

Staying ahead in Google Ads means adapting fast. With Video Action Campaigns (VAC) being phased out and absorbed into Demand Gen, you have a new opportunity to drive growth. Fortunately, Google is ...
Searchenginejournal.com

Google Demand Gen Campaigns Just Got A Major Update

Demand Gen campaigns will have additional placement options starting in March 2025. Demand Gen campaigns will offer vertical video formats to be eligible for YouTube Shorts, coming late February 2025.
Search Engine Land

Google’s Demand Gen gets more shoppable — and more measurable

Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role as a full-funnel performance channel that blends discovery, video, and ...