Google has escalated its fight over who gets to profit from the web’s data, filing a lawsuit that accuses rival SerpApi of ...

In a move that sent shockwaves through the digital marketing world, Google recently implemented dramatic changes to its search engine results pages (SERPs) access. The tech giant's crackdown on data ...

SEOs rely on SERP tracking companies to provide search results data for understanding search ranking trends, enabling competitive intelligence, and other keyword-related research and analysis. Many of ...

Google has filed a lawsuit to protect its search results, targeting a firm called SerpApi that has turned Google’s 10 blue links into a business. According to Google, SerpApi ignores established law ...