Brands still struggle with the hashtag – some more than most. What starts as a good-natured appeal to the public often ends in a feeding frenzy of snark and outrage. To avoid a #HashtagFail, Twitter’s ...

Ten years ago, the first hashtag came to be, courtesy of Twitter. Did anyone ever expect it would become such a ubiquitous part of our daily conversations or that we would be making the hashtag symbol ...

Trevor Noah faces renewed scrutiny after a 2012 #SwaziRules tweet resurfaces, sparking debate over satire, context, and criticism of victim-blaming rhetoric.

Instagram recently made a change to its algorithm, allowing users to follow specific hashtags. Stories and posts that use the hashtag will be featured in a user’s newsfeed alongside the content they ...

YouTube is embracing the hashtag. The company has been quietly working on a new feature that allows users to better discover content using hashtags — either by clicking on a hashtag on YouTube or by ...

Getting a hashtag to trend can be difficult to do. Most attempts to get a hashtag trending fail miserably. There are so many variables that go into what creates virality. Most importantly, it comes ...

From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online reading Can a book “go viral” in the same way a cat video on YouTube can? Unless it’s Harry ...

This past week, countless users have taken to social media to discuss the shooting death of 18-year-old Michael Brown at the hands of a police officer and the ensuing protests and violence in Ferguson ...

NPR's Audie Cornish speaks with Bev Gooden, creator of the hashtag #whyIstayed. The hashtag took off in September after the Ray Rice scandal, when many asked why women stay in abusive relationships.