Kathryn Jezer-Morton recently wrote a viral article for The Cut saying that we should all try to make 2026 the year of “friction maxxing.” Here's why she's right.

Stanford’s Bob Sutton and Huggy Rao on how to boost efficiency and satisfaction while also improving innovation and decision-making. Organizations too often subject their employees and customers to ...

A bit of friction in your growth funnel is a good thing. In fact, I will go even further and declare that some amount of friction in this area is great! One of the biggest misconceptions when it comes ...

Whether you're energized by 'living life on hard mode' or recharged by simplicity and flow, your appetite for friction is a ...

What do you do when you feel like your entire life is friction? When everything is hard, heavy, and uphill? It would not help us to pretend that optimizing our morning routines will fix the world's ...