IP addresses – internet protocol, for the uninitiated ­– have been used as a mechanism for location targeting and cross-device measurement almost since the day digital advertising was born. But it’s ...

For any identity wonks out there, a tipping point is likely to be reached in 2025: nearly 50% of online (aka Google) users have IPv6 availability today, and the numbers continue to climb. This is good ...

Google's plan for IP protection would give them a monopoly on location data and drive up costs for advertisers. Google is developing a two-hop proxy to enhance privacy for Chrome users, which has ...