When the germ of an idea comes to you in a burst of inspiration, the excitement is intense. You know you’re onto something. But as the days pass and you continue to think about your idea, you realize ...

How do the world’s greatest minds come up with their groundbreaking ideas? Well, there’s Thomas Edison. He famously tested over a thousand materials before landing on the right filament for the ...

This exhibition will showcase the creative processes of School for American Crafts graduate students. Ceramics, Glass, Jewelry Design and Furniture Design students each have a unique process of ...

The EU-funded 'What-if Machine' (WHIM) project not only generates fictional storylines but also judges their potential usefulness and appeal. It represents a major advance in the field of ...

The hallmark of an effective brainstorming session is an abundance of genuine and heartfelt laughter. There’s a reason for this: Laughter can help people solve problems that demand creative solutions, ...

As an innovator, ideator and implementer, I trembled as I wrote that title. It’s blasphemy in our world. But it’s true! When ideation is done wrong, it’s simply a waste of time. In my 20 plus years in ...

The creative department has long been the hallowed ground of advertising agencies. Art directors, copywriters, and creative directors have traditionally led the ideation process, translating brand ...