As video games continue to grow as a dominant entertainment medium globally, more and more advertisers are exploring ways to integrate their brands into the virtual worlds where gamers spend ...
Mobile gamers are active retail shoppers, with 45% reporting they spend $200 or more per month on retail items and 31% spending more than $500 per month on groceries, per a new report from game ...
Frameplay, an in-game advertising specialist, has released research with Happydemics demonstrating in-game advertising’s superior performance versus traditional digital channels. The analysis draws ...
Playgama developers can integrate Anzu’s in-game ads through the Bridge SDK. The initial rollout supports Unity WebGL, Cocos, and JavaScript. Gangsta Island: Crime City is the first web game to adopt ...
Mobile advertising company Liftoff has invited inspirational women working on some of the biggest mobile games to discuss their achievements, challenges, and future aspirations. This time, the focus ...
Advertising for mini-games on WeChat is booming, having grown by 113% year on year, as per figures from the latest China WeChat Mini Games Advertising and User Acquisition Report. Mini-games refer to ...
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