Amazon is no longer content with Alexa as a polite voice in the corner of the living room. It is rebuilding the assistant as a generative AI system that remembers what people tell it, follows them from speakers to browsers to wearables,

Amazon is set to release its long-awaited—and delayed—Alexa generative artificial intelligence voice service, said three people familiar with the matter, and has scheduled a press event for later this month to preview it. Once released, it would mark ...

Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers the consumer tech beat for Forbes. Alexa is getting a generative AI makeover, and it could be the biggest, most polished AI update to a product yet. The long ...

Amazon's Alexa team is hard at work on an updated "AI brain" for the voice-activated smart assistant, according to a new report. But thanks to technical hiccups, a rapidly shifting AI market, and a lack of clarity from leadership, Amazon is a long way off ...

Amazon today sent out invites for an AI-focused event that will be held on February 26, and according to Reuters, the company plans to introduce its next-generation Alexa generative AI service. Since Amazon introduced Alexa in 2014, it has become one of ...

As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping. Recent patent findings suggest the integration of Alexa with Amazon's Rufus product intelligence will prioritize brands with ...

8 Alexa Settings You Need to Switch Off if You Have an Amazon Device