The following is the introductory chapter from the forthcoming book Caitlin Clark: From the Logo.

MTV's logo was colorful and creative and captured the spirit of the 1980s. "The shifting look of Warner-Amex's music channel tapped into a look that remains influential today by using a simple logo ...

It’s not easy to distill the vibe of a business district that’s so eclectic it’s hard to define, but San Jose graphic designer Theo Mendoza has pulled it off with a funky new logo for East Village, ...