Pepsi paid $1 million for its new logo (even though it looks a lot like other brands' logos), but the details of exactly how Arnell Group justified that astonishing fee have remained hidden -- until ...

The redesign comes just in time for the cola company's 125th anniversary. Courtesy of Pepsi Pepsi, the cola brand that has been at "war" with its main market rival for decades and has since come to ...

Add Yahoo as a preferred source to see more of our stories on Google. Few things are as ingrained in the American psyche more than the packaging of some iconic brands, particularly the look and feel ...

In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity. The logo returned the “Pepsi” word mark “back into the ...

PURCHASE, N.Y. (WIVB) – It’s a new day for Pepsi. The world-famous soft drink brand has unveiled a new logo for the first time in 14 years. Featuring bolder print with the drink’s name at the center, ...

Pepsi unveiled a new logo on Tuesday, which closely resembles its '90s design. The redesign comes alongside rising popularity for the '90s era among Gen Zers. And it goes against the recent trend of ...