When times are tough and budget cuts are warranted, the marketing function can sometimes take one of the biggest hits. With a sizable discretionary budget, it can be a natural target for short-term ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Deb Andrews Revenue ...

The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...

Eyal Danon, President and Founder of Ignite Advisory Group. As such, here are five crucial marketing functions you’ll need to enlist to help support your successful CAB program: • Marketing Leadership ...

The single most important driver of growth for emerging technology firms is having the right people in place. Even worse than having a mediocre technology is failing to hire the experts required to ...

Rhonda Clark, executive director of the Association for Accounting Marketing, and Christine Nelson, lead communications consultant of Ingenuity Marketing, lay out how firms should be structuring their ...

Marketing and sales teams typically collaborate on only three out of 15 commercial activities, according to reseaarch that Gartner presented at its Marketing Symposium in Denver. The Gartner B2B ...

This is (by far) the most common question I’ve received since starting as Fuel’s CMO, and for good reason. Your first marketer will have an outsized impact on team dynamics as well as the overall ...

SHENZHEN, China, March 25, 2025 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (JG) ("Aurora Mobile" or the "Company"), a leading provider of customer engagement and marketing technology services in China, ...

Discover how third-party marketers help hedge funds attract investors and grow assets. Explore services, costs, and career insights in this lucrative field.