The impact of media coverage is no longer a topic that is just discussed and managed by in-house media relations teams and their advisers, it’s now a topic that is routinely discussed in Board ...

Visualping, the leading AI-powered website change detection platform, has released a comprehensive guide showing ...

Brand monitoring involves tracking public sentiment, often on social media but also in forums, reviews, and other channels, to understand how people feel about your brand. And it's about to get much ...

The MarketWatch News Department was not involved in the creation of this content. NASHVILLE, Tenn., Jan. 29, 2026 (GLOBE NEWSWIRE) -- Campaign Monitor announced today three new AI-powered features ...

Partnering with Snowflake to launch Marketing Intelligence and Real-Time Campaign Monitoring, Improvado enables joint customers to bring enterprise-grade marketing intelligence, accelerated ...

Monitoring the competition’s content marketing efforts is an essential step for brands developing their own content marketing strategy. Finding out what works for a competitor allows brands to gain ...

Can I tell you a secret? Around one quarter of my content marketing strategy is directly informed by what my competitors are doing. It’s immensely helpful to watch their tactics and see how they work ...

Marketing Megatrends: Observations From Arianna Huffington at Vocus's Demand Success ConferenceKerry O'Shea Gorgone Demand Success conference keynote speaker Arianna Huffington gave attendees her take ...

When a customer of one of Graham Robb’s clients set up a Facebook page spreading false rumours about the said client, Robb’s internal social media monitoring tools soon kicked in. Quickly alerted to ...

New AI features from Campaign Monitor · GlobeNewswire Inc. As inbox competition intensifies and expectations for personalization rise, small and mid-sized businesses are under pressure to make better ...

Opinions expressed by Entrepreneur contributors are their own. Monitoring the competition’s content marketing efforts is an essential step for brands developing their own content marketing strategy.