Packaging and design are the body and soul of any product. It is critical for a company trying to sell its product or service to get both correct. The challenge is not just getting it correct, but it ...

Richard Mayer, CEO of Vana Specialty Packaging, described the integration of design services. “The addition of packaging graphic design to production management enables the alignment of visual ...

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

Research shows bold packaging colors make products seem more potent. This can boost purchase intent but reduce how much ...

The Heinz Dipper is a simple design innovation we wish we thought of—and it’s about to prevent a lot of ketchup stains. Roxberry is a ‘better-for-you’ soda, but its branding is an absolute sugar rush ...

Although plenty of my time is spent seeking out experts to help other entrepreneurs bring their products to market, this time, it’s personal. I’m in the process of another launch, my own this time, ...

The packaging industry plays a pivotal role in product protection, consumer convenience, and, more recently, in environmental impact. As the world grapples with pressing issues like sustainability, ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...