The NBA and Coca‑Cola announced Sprite will once again serve as the league’s “Official Global Soft Drink Partner.” ...

Sprite is giving consumers a reason to check the can—especially if they're loyal basketball fans. After bringing back its beloved winter flavors for the season (Winter Spiced Cranberry and Vanilla ...

The Coca-Cola Company revealed a brand-new Sprite campaign this morning, as they've teamed with the NBA to launch a new collection of cans. Continuing their long-standing partnership, the company has ...

Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events.

Coca-Cola Company (KO) announced on Tuesday a new multiyear global marketing partnership with the NBA that restores Sprite as the league's Official Global Soft Drink Partner and exclusive soft drink ...