CNBC

Under Armour splits with Steph Curry, leaving NBA legend free to find a new business partner

Under Armour and Steph Curry will end their 13-year partnership, effective immediately. Curry Brand is free to find another retail partner. Under Armour plans to focus on what CEO Kevin Plank called ...
The Business Journals

UMd., Under Armour extend sponsorship with $98M deal

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The partnership between Under ...
CNBC

Under Armour shares jump after it raises profit expectations amid sliding sales

Under Armour delivered a mixed set of results for its 2023 holiday quarter after it saw slow sales in its wholesale channel and soft demand in North America. The athletic apparel retailer cut its full ...
Business Insider

Stephen Curry and Under Armour end their 13-year partnership as the sportswear company restructures to revive sales

Stephen Curry and Under Armour are officially breaking up. The NBA star with the Golden State Warriors and the sportswear company said in a statement on Thursday that they have mutually agreed to end ...
CNN

Under Armour was a real threat to Nike. Now it’s fighting to stay relevant

It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just do it.” Instead, the brand that’s championed on the ...