Build-A-Bear Workshop's business plummeted during the pandemic, but under CEO Sharon Price John, the company has undergone a significant turnaround. Price John led the company to invest in e-commerce, ...

Build-A-Bear Workshop, the nearly 30-year-old toy brand, is having a breakout moment, eclipsing some of Wall Street’s biggest winners by targeting customers across a broad age range. The toy company’s ...

For 26-year-old Cammie Craycroft’s friends, the perfect birthday activity this summer was a group trip to Build-A-Bear Workshop. Craycroft said she and her friends grew up going to the retailer, which ...