Pepsi’s Super Bowl Ad Stole Coke’s Iconic Polar Bear and Broke the Most Important Rule of Branding

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, and do it in a way that makes
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Pepsi takes major swing at Coca-Cola with latest Super Bowl ad featuring hidden messages: 'Delightfully devilish'

"Rethink [your] choice of cola." Pepsi takes major swing at Coca-Cola with latest Super Bowl ad featuring hidden messages: 'Delightfully devilish' first appeared on The Cool Down.

Pepsi Throws Not-So-Subtle Shade at Coca-Cola in Super Bowl Ad

Pepsi took a jab at Coca-Cola with its new Super Bowl commercial. Fans are already aware of Pepsi and Coke’s long-standing, legendary rivalry. It seems that Pepsi is cashing in on the Super Bowl hype with a new ad starring a cola-loving polar bear and Taika Waititi.

Pepsi’s Super Bowl Commercial Stars a Cola-Loving Polar Bear — and Taika Waititi (Exclusive)

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful spot

Viral Coldplay couple spoofed in Pepsi Challenge Super Bowl ad with polar bears

Beverage giant PepsiCo has unveiled its full Pepsi Zero Sugar Super Bowl 60 ad, a one-minute tale of a polar bear who takes the Pepsi Challenge.

Pepsi's 2026 Super Bowl ad features Coca-Cola's polar bear in a hilarious taste test

Did the Polar Bear defect? Find out how Pepsi's 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest rivalry in beverage history.