Laura Silver is the President & CEO of Blue Door Agency in Toronto, specializing in public relations, digital marketing and graphic design. As a marketing agency, we sometimes hear that a proposal ...
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Creating value perceptions
How can South African marketers build lasting perceptions of value for their brands, especially in these tough economic times where consumers are increasingly under pressure. There is a natural ...
In addition to tracking weekly click-through data, the campaign also utilized online pop-up customer perception surveys. These surveys enabled monthly tracking of customer perception towards Microsoft ...
Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of Propolis ...
Among quick-service brands, the hamburger segment — with its prolific ad campaigns and low prices — maintains the highest average value perception, but the pizza segment has cut into that lead ...
No doubt, at some point in the last five years, you will have listened to a podcast, seen a keynote session, or read a report on the topic of changing buyer behaviour. If you haven’t, the key takeaway ...
Schaumburg officials plan to use data from a recently completed perception study for an upcoming marketing campaign. The study was again conducted by Florida-based North Star Place Branding + ...
Saul Marquez, Founder & CEO at Outcomes Rocket, a marketing agency that helps health tech and med tech companies accelerate growth. "Leads are cheap. Loyalty isn't." That controversial but ...
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