Nestle is promoting its PowerBar energy food brand with a national advertising campaign bearing the tagline "Power to Push" and featuring six-time Olympic gold medalist Michael Phelps. The campaign ...

CEO of Jambar Jennifer Maxwell knows a thing or two about launching energy bar brands, having been one of the co-founders of PowerBar, which started the category almost 40 years ago. As she looks to ...

These oat-and-chocolate-covered cookie-dough balls are savory and satisfying, with 11 g of protein and the same carb blend as regular PowerBars. But even with water, they’re a bit dry for midworkout ...