Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

OpenAI plans to introduce ads for ChatGPT users who aren't paying for the premium version. The company announced Friday that it will start testing ads in the coming weeks.

A business can spend more time arguing about a 30-second script than it spends buying airtime. Then the media plan… Read More ...

For decades, advertising specialties such as low-cost branded pens, stress balls, caps and tote bags were the workhorses of brand marketing. They were easy to order, cheap to produce and guaranteed to ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Over the decades, many companies have rolled out vehicles as part of their marketing campaigns. It began as a quirky tactic used mostly by small businesses, but gradually morphed into a full-blown ...

Global entertainment and media advertising is projected to top $1 trillion in 2026 and, by 2028, will double where it was in 2020. Growth will be fueled by an explosion in Internet advertising, which ...

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