The following excerpt is from Wendy Keller’s book Ultimate Guide to Platform Building. Buy it now from Amazon | Barnes & Noble | iTunes One of the most overlooked yet critically important benefits of ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Why do testimonials work? The more raves we see and hear about someone, the more we feel like we know, like and trust them. Well, that's if we trust the testimonial. This coming year, avoid the ...

About six years ago, the New Orleans-area construction company Perrier Esquerré Contractors got a call from a veterinarian who was thinking about hiring it to build his new $2 million clinic. Great ...

Imagine if you could bottle the enthusiasm your clients have for working with you and use it to capture new business. That’s where real estate testimonials come into play. We all know that getting ...