When a business wants to generate high-quality leads, one of the strategies that it turns to is referral marketing. And it’s not hard to see why. Referral marketing is known for having four times ...

When your business conducts an online marketing campaign, you may place links inside ads that reside on other websites and inside promotional email messages. You can track your campaign's ...

Google Analytics can track referral data from keywords and other sources. Google recently implemented secure connections for signed-in users, so some data is obscured, but SEO teams can still track ...

Social network Bluesky, an open source X rival, has made a change that will allow publishers to better track the referral traffic originating from posts on its platform. According to a comment from ...

An advertising emissions measurement tool has been introduced by Channel 4 Sales – it claims it as a first for a major broadcaster. Channel 4’s commercial team will be able to offer advertisers ...

Editors note: This is the ninth of ten columns by Rodney Apple on recruiting. As always, you can feel free to email me with your thoughts at [email protected]. Bob Trebilcock, editorial director, ...