Roblox is a large-scale multiplayer online game platform that allows users to make and play games developed by others. It debuted in 2006 and has since grown to over 150 million monthly active users.

…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

While it's been around since 2006, Roblox has taken the world by storm in the last few years (thanks to us being locked indoors for long periods). It's essentially a place for young gamers to ...

With millions of monthly active users, it would be fair to say that Roblox is a popular gaming platform - another massive hit in a crowded space that already has gamers devoting hours and hours into ...

Fashion brands with their own thriving Web3 communities and loyalty programs are now deepening their presence in the world of gaming. Following Lacoste’s recent debut on The Sandbox, latest into the ...

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...

The Classic is an upcoming event in Roblox where users can access various experiences and complete challenges for freebies. One of the free items you can obtain in the lead-up to its release is The ...