When IBM acquired email and marketing automation platform Silverpop, industry watchers wondered if this meant IBM, too, was building its own marketing cloud. What integration plans did IBM have for ...

Continuing its run of digital marketer acquisitions, IBM has announced its purchase of Silverpop, which specializes in managing personally-customized Internet promotions. Silverpop assembles profiles ...

IBM will acquire email and marketing automation vendor Silverpop, the companies said Thursday. Terms of the deal weren’t disclosed, but a story last month in the Atlanta Business Chronicle reported ...

Digital marketing service provider Silverpop, which boasts a complete marketing platform with email, social, mobile and marketing automation tools has announced a new app for its collection: Email ...

IBM announced today it intends to buy Silverpop, a cloud marketing platform that gives marketers insight into customer activity online. Silverpop gives IBM a cloud-based marketing personalization tool ...

Silverpop, the marketing tech company that announced $25 million in new funding last month, is announcing a new feature to help customers adapt to all the different ways that people are opening their ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 10 hours 25 min ago By Garett Sloane - 10 hours 50 min ago By Jack Neff - 11 hours 29 min ago 11 hours 46 min ago By ...

Marketing automation vendor Silverpop updated its mobile strategy this week at Dreamforce 2013 in San Francisco. So yesterday, CMSWire.com caught up with Bryan Brown, Silverpop president of product ...

To stay nimble, marketing automation firm Silverpop just secured a fresh $25 million in funding. Escalate Capital Partners and Silicon Valley Ban led this most recent financing round. Founded as an ...

Silverpop announced that it has received $25 million in new funding in the form of venture debt from Escalate Capital Partners and Silicon Valley Bank. Venture debt is a typical precursor to IPOs and ...

ATLANTA--(BUSINESS WIRE)--Today Silverpop, a leading provider of email and online marketing solutions, announced the launch of its proprietary Send Time Optimization to the company’s Engage online ...