Too frequently, the marketing communications function is seen primarily as a support system for firmwide branding or general thought leadership. But when leveraged strategically, the communications ...

In my previous article, I noted that strategic planning continues to be an essential tool for the success and survival of companies. The ability to anticipate, adapt and direct resources toward ...

So much about strategy and planning can seem overly complex and daunting. It needn’t be. In fact, by focusing on these five key objectives, the planning process can be simple, straightforward, and ...

That isn’t by coincidence. Product management backgrounds are increasingly essential at the top of the corporate ladder today, particularly when it comes to facilitating organizational strategic ...

Traditional, complex strategic planning doesn’t suit modern entrepreneurs. Instead, focus on a lean, agile and actionable strategy that you can start implementing in days, not quarters. Define where ...