I'm a big fan of brevity. So, in that spirit, I’ll save you the 250 words I usually spend on a blog and make two quick points about sales objections: An objection is a request for information. Price ...

Forbes contributors publish independent expert analyses and insights. Skilled marketers must proactively address customer objections in their content to win sales. Employ "fearless marketing" by ...

Discover how to identify real objections versus smokescreens and learn how to transition objections into opportunities for trust and rapport. Master Objection Handling: Learn Sam Taggart’s proven ...

We continue this month with our “wrong sales training” series by addressing the concept of objections. Again, we would like to start with an exaggeration because even exaggerations have some semblance ...

(By Loyd Ford) Radio advertisers may be changing. Today they may say no to a proposal or a pitch for a variety of reasons. As a radio seller, it is essential to understand the real reasons people say ...