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Big redesigns are a very dangerous strategy. Continuous improvement of your customers' top tasks is much better. When Gawker Media launched a big redesign in February 2011, its traffic halved. That ...

The assumption that users must be able to access all content with a maximum of 3 clicks is simply false, and we have the data to prove it. Website, and Intranet, design has matured almost beyond ...

Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability. Unpredictable Google core updates can wreak havoc on your ...